Lenzing solid in a very difficult market environment-11

December 13, 2019

The TENCEL brand’s visibility was further increased through co-branding during the reporting period. 

Compared to the same period of 2018, the number of end products labeled with the TENCEL brand increased from 41 mn to 102 mn. 

The digital marketing concept “Where to buy” was introduced on the product website www.tencel.com in the first quarter of 2019.

 Based on this concept, products made from TENCEL fibers can be presented and linked in the online shops of more than 110 partners, including brands like H&M, Levi’s, Allbirds, Victoria Secret, Esprit, Pottery Barn and Asos.

Reprint from: https://www.lenzing.com/newsroom/press-releases/press-release/lenzing-solid-in-a-very-difficult-market-environment/