LENZING ECOVERO and Mehtap Elaidi come together in Istanbul for Mercedes-Benz Fashion Week-3

November 11, 2019

Miray Demirer Acar: We are making an environmentally conscious and sustainable production

Miray Demirer Acar, Lenzing Turkey & Middle East and Africa Marketing Communication & Branding Manager, gave information about “Don’t Let the Colors of Nature Disappear” campaign. “

At Lenzing Group, we produce fibers under sustainable and environmentally responsible conditions. Our Lenzing ECOVERO Viscose fiber production meets the high and strict environmental standards, generating 50 percent less gas emissions and water consumption than generic viscose. 

Moreover, it is awarded the EU Ecolabel. 

We started a campaign named “Don’t Let the Colors of Nature Disappear” to call attention to the fact that viscose production can be done under cleaner conditions. 

Because we believe that a cleaner environment is possible when every individual behaves sensitive.

 Therefore we came together with Mehtap Elaidi. She supported our project, bringing fabrics to life with our LENZING ECOVERO viscose fibers. 

What makes this collection more impressive is that some part of its sales revenues will be used to offer trainings on natural and cultural heritage to the generations, who will be protecting these plants and flowers”, says Acar.

Reprint from: https://www.tencel.com/news-and-events/lenzing-ecovero-and-mehtap-elaidi-come-together-in-istanbul-for-mercedes-benz-fashion-week-with-the-motto-dont-let-the-colors-of-nature-disappear