LENZING ECOVERO and Mehtap Elaidi come together in Istanbul for Mercedes-Benz Fashion Week-1

November 7, 2019

LENZING ECOVERO and Mehtap Elaidi come together in Istanbul for Mercedes-Benz Fashion Week with the motto “Don’t Let the Colors of Nature Disappear"

LENZING ECOVERO, the official brand sponsor of Mercedes-Benz Fashion Week Istanbul, makes cooperation with a prominent figure in the industry, Mehtap Elaidi.

The campaign “Don’t Let the Colors of Nature Disappear”, stems from the environmentally consciousness of LENZING ECOVERO branded viscose fibers. Within this campaign, “MEHTAP ELAİDİ x LENZING ECOVERO Capsule Collection” was prepared by the famous fashion designer Mehtap Elaidi. Elaidi’s ‘seasonless’ collection is inspired by Turkey's rare and endemic plants, harmonizing uniquely with mustard, tile red and petrol blue shades.

During the presentation at Seed on Thursday, October 10, Elaidi’s fashion designs were offered for sale as ‘See now, Buy now’ through QR codes on the cloth labels. Some part of the collection's sales revenues was allocated for the trainings on natural and cultural heritage given by Bilgi Ağacı, the Training Department of ÇEKUL Foundation.

LENZING ECOVERO, one of the official brand sponsors of Mercedes-Benz Fashion Week Istanbul (MBFWI), carried out a very special project within this event. LENZING ECOVERO started its “Let the Nature's Colors Stay/Don’t lose the color of the nature” campaign to call attention to a nature-conscious production and sustainable life style. Aiming to combine the campaign with a strong design, the brand made a cooperation with the famous designer Mehtap Elaidi.

Reprint from: https://www.tencel.com/news-and-events/lenzing-ecovero-and-mehtap-elaidi-come-together-in-istanbul-for-mercedes-benz-fashion-week-with-the-motto-dont-let-the-colors-of-nature-disappear