TENCEL™ launches look and feel capsule collection at Interfilière Paris

July,15.2022

The TENCEL™ brand has been collaborating and innovating with its valued partners for over 30 years. As it celebrates its 30^th anniversary, the brand looks forward to creating new and inspiring collections for decades more. One such collaboration is the new LENZING™ Lyocell Standard fiber collection, showcased at Interfilière Paris, the world’s leading trade show for lingerie, swimwear & activewear fabrics. We sat down with expert fashion trend forecasters Sue Barrett and Maria Janssen to discuss how they helped develop the trend, garment design and fabric selection for TENCEL™’s new collection as well as their inspirations for the launch.

What was the main inspiration behind your designs and fabric selection for TENCEL™’s new collection?

Sue and Maria: We’ve been working with the Lenzing group on Future Forward macro trends, focusing on the TENCEL™ brand. These macro trends inspired this collection and the selection of fibers we chose. Within these macro trends, we looked at three sub trends, and together with the TENCEL™ team, we decided on which trend to pursue. Each of the three stories has a very different concept, largely inspired by consumer lifestyle trends. Based on these guiding principles we selected suitable Lenzing fabrics. For example, for one of the stories we wanted fabrics which have a glossy, luxurious appearance, and for another story we wanted a comforting, soothing feel to the fabric.

Reprint from:https://www.tencel.com/news-and-events/tencel-launches-look-and-feel-capsule-collection-at-interfili%C3%A8re-paris